Augmented reality app01 / Signal Festival
Signal AR
An augmented reality module that brought Signal Festival artworks to the streets of Prague, unlocked by scanning markers on site.
5,000+
visitors have experienced Signal AR
UX/UI designer in Prague
Hi! I'm Šimon.
I make complex products
simple to use.
Featured clients I worked with
Awards won
Recognised by the industry.
Five WebTop100 and Effie awards for websites, e-commerce and campaigns I worked on.
- 1st
Online tool of the year
Printscreen.cz · WebTop100 2019
- 3rd
E-commerce project of the year
Printscreen.cz · WebTop100 2021
- 1st
Best company website
Leros.cz · WebTop100
- 2nd
Microsite of the year
innosvět · WebTop100
- 3rd
Other services
innosvět · Effie Awards 2018
Selected work
Case studies with real results.
A closer look at how I research, design and test, one project at a time.
- Augmented reality app
- Website and design system
02 / innogy
Redesign of innogy.cz
A complete redesign and rebrand of innogy.cz, with a modular design system and an energy calculator built to win new customers.
+350%
calculator completions in three months
- E-commerce, mobile first
03 / Printscreen.cz
Printscreen.cz
A mobile-first print shop where anyone can upload photos, adjust them in a simple editor and order canvas prints, posters or photos.
1st
Online tool of the year, WebTop100
- iOS and Android app
04 / innogy
innosvět app
An iOS and Android app that turns real-time energy consumption and billing data into clear, useful insights.
78k
active users
- Campaign web app
05 / VZP
Let's go for a walk!
A GPS check-in campaign that got people walking to tourist spots all over the Czech Republic for a chance to win prizes.
4,000+
people joined in 60 days
- Mobile web app
06 / Wunderman Thompson
Wine tasting web app
A mobile-first web app for a company wine tasting: read about every wine, see where it comes from, rate it and order your favourites.
12
wines in one tasting
What I believe in
Principles I design by.
Six ideas I keep coming back to, each one backed by a project.
- 01
A happy user means good business.
On innogy.cz, an energy calculator built around customer needs became the heart of the conversion journey.
Redesign of innogy.cz - 02
The best design is contextual.
Printscreen.cz works on a tram as well as at a desk, because every step shows only the essentials.
Printscreen.cz - 03
Real life is full of edge cases.
In the VZP campaign, standing 100 metres from a spot gets you a nudge to the nearest one, not an error.
VZP walking campaign - 04
Prototype it, then test it.
The innosvět navigation and dashboard were refined through prototypes and usability tests before release.
innosvět app - 05
Research comes before pixels.
Signal AR started with research and benchmarking, then went through paper sketches and layout tests.
Signal AR - 06
Design systems are my friends.
The innogy.cz system of 50+ templates and components went on to power Innogy24 and kariera.innogy.cz too.
Redesign of innogy.cz
About me
Behind every project is a lot of thinking, testing and listening.
Get to know how I work, what I bring to a team and what keeps me inspired outside of UX.
More about me